The following are 6 basic rules to consider when choosing a domain name:

1. Keep it Short

The shorter your URL the easier it is to remember. By keeping a domain name short it reduces the chance it will be misspelled and negatively impact search engine rankings. Uncomplicated is a good rule of thumb when choosing a domain name while keeping in mind that people not only need to remember it but also need to be able to type it easily without making mistakes.

2. Make it Simple

The simpler the domain name is the better. Long hyphenated URLs should be avoided because not only are they often times overlooked for a simpler choice, but also because there is a larger margin for error.

3. Identify the right choice of extension

There are many extensions to choose from and deciding on the right one can directly affect a website’s performance. For businesses a .com is recommended since it is the first extension people usually use in their searches. However an .org also carries with it a substantial amount of credibility and should also be considered.

4 Avoid trademarked names

Besides the fact that the practice of using a trademarked name can leave someone vulnerable to litigation, it also reflects poorly on the website owner’s integrity and business ethics. Another reason using trademarked names can be a bad idea is that companies are no longer spending astronomical amounts of money to get their names back but are opting instead to file lawsuits.

5. Choose memorable over “quirky” or “flashy”

Choosing a domain name that can be remembered is more prudent and far less risky than a name meant to shock or showboat. Although it may seem like a unique or whimsical name would leave a lasting impression in consumers minds studies have proven that common terms are much more likely to be remembered.

6. Buy in Bulk

Domain names are being bought up at a rate that leaves many seekers frustrated. Registering a domain name is a safe way to ensure that no one else will get it first and diminishes the threat of being left with a substandard URL. Where domain names are concerned seizing the opportunity is always the best choice.

• Use content that sounds less like an advertisement and more like a newsworthy event written in widely accepted press release format.

• Keywords should be included in the headline as well the body and contact information should always be included.

• After you release your optimized press release over the wire be sure to publish it on your website as well for double impact. This not only has optimization purposes but also adds to the releases marketing value.

• Including an optimized press release with an effective online media kit onto your web site with effective blog content management will help build linking opportunities.

• Include links to past releases, past media coverage, website blogs and executive and employee bios.

• Be sure to submit your press release through the proper channels. This will ensure that it gets to targeted audiences as well as improves its chances of being picked up by other media sites.

Some Effective Search Optimization Strategies to Achieve High Page Ranking

Content

Included in the arsenal of tools to achieve high rankings should be unique, informative and interesting content.

Keyword Ranking Strategies

Search engines look for keyword density in the page content when determining a website’s ranking. Incorporating target keyword phrases into the content while maintaining its relevance will satisfy the keyword density search engines are looking for.
Back links

One of the most effective search engine optimization strategies is link building. Search engines, in particular Google, look at both quantity as well as the quality of links to your website as part of the algorithm they use for determining search engine rankings.
Social Media Campaign
Building a stand out “presence” in the virtual world can be done by participating in the different popular social media. Social networking is a powerful optimization strategy and will not only improve a website’s visibility, but will also boost recognition and ultimately help to raise page ranking.

Is it a SEO’s only option to use the Black Hat strategies that Google is trying to block?
Does the solution to the problem lie within the concept that if everyone follows the rules the playing field will once again become level and above board SEO practices can remain competitive?

The reasonable answer to this question can be only be arrived at on a contingency basis.

If Google is thorough about enforcing these rules against black hat SEO practices then indeed SEO’s and their clients can rely on Google approved techniques to raise their page ranking and still keep them a step ahead of their competition.

However, if the randomness of Google’s enforcement of their guidelines continues, especially in a shaky economic climate, suffice it to say that black hat practices will continue to be the standard practice.

SEO companies will have no choice but to break the rules to keep their competitors sufficiently in the running for page ranking.

The dangers of being banned or penalized may be the lesser of two evils when it comes to clients loosing page ranking. Because this would ultimately result in a negative impact to their bottom line many web site owners may feel they have no other choice than to use black hat practices in order to stay business.

So what does Google really know about black hat SEO practices?

With all of the search engines sophisticated resources it is reasonable to assume they know… everything.

Some SEO principles Google prohibits are the following:

Cloaking

Google is asking for seo’s to submit pages that are designed primarily for users rather than search engines. They don’t want websites to deceive users or present different content to search engines than is displayed to users. This practice is commonly referred to as “cloaking.”

Linking Schemes

These are strategies designed to increase a site’s ranking. Google wants SEO’s to earnestly link only to relevant sites while avoiding linking to web spammers or “bad neighborhoods” on the web.

Violating Terms of Service

Google does not want users to use unauthorized computer programs to submit pages, check rankings or any other SEO tactics. These programs violate Google’s “Terms of Service”.

Submitting Poor Content

Google’s request that SEO’s only submit “quality content” rather than submitting content for seo purposes only. They feel this will encourage users to actually read the content and continue to naturally link to it.